The Personal Data Protection Act 2010 (the “Act”), which regulates the processing of personal data in commercial transactions, applies to BonusKad Loyalty Sdn Bhd and its Affiliates (“BonusLink”, “we”, “us”, “our”). For the purpose of this written notice (“Privacy Notice”), the terms “personal data” and “processing” shall have the same meaning as prescribed in the Act. This Privacy Notice is to help you better understand the manner in which your personal data is managed and to give you the options available to you to access or limit the use of the information provided. “Affiliates” shall mean, as to any person, any other person that, directly or indirectly, controls, or is controlled by, or is under common control with, such person. For this purpose, “control” (including, with its correlative meanings, “controlled by” and “under common control with”) shall mean the possession, directly or indirectly, of the power to direct or cause the direction of management or policies of a person, whether through the ownership of securities or partnership or other ownership interests, by contract or otherwise.
Categories of personal data that we collect
The personal data collected and processed by us may include:
1. Name, Identity Card number and date of birth
2. Contact details including address, phone number(s) and email address
3. Occupation and marital status
4. Mother's maiden name
5. Device information (such as hardware model and serial number, IP addresses), computer/ mobile device operating system and browser type, GPS location, IMEI number, Unique Device Identifier (UDID) or Mobile Equipment Identifier (MEID) or any information that may indicate device modification);
*kindly note that this information is collected mainly for the purpose of preventing and detecting fraud, suspicious/ unlawful activity, omission or misconduct, and will not be shared for any other purpose without your consent.
6. Any other personal data required for the purposes as set out below
Purpose of collecting your data
The personal data previously collected from you is being, and will continue to be used for purposes including without limitation:
1. to process your Membership application
2. to process and deliver the BonusLink Card
3. to operate your Account
4. to facilitate access to and use of the website and mobile services relating to the Account
5. to make decisions in relation to Members, including (without limitation), suspend the provision of services or terminate the Membership
6. to confirm, update, verify and enhance your records
7. to monitor volume and spend information
8. to conduct market research and/or statistical analysis including without limitation consumer behaviour
9. to identify and (if possible) prevent fraud
10. for marketing purposes (subject to any objections received and/or consents obtained, for which see below)
11. to communicate via Points Summary Statement, e-statement, sms blast, telemarketing or email blast
12. to update your status as a Member
13. to promote offers on BonusLink's products and services and that of our business Partners
14. to reply to enquiries made via call, email, letters, faxes, social media platform and such other acceptable modes of communication
15. to fulfill your requests including redemption requests
16. to administer your participation in contests
17. to facilitate the selection of winners in contests
18. to verify your identity
19. to prevent or investigate any actual or suspected violations of any relevant terms & conditions, fraud, unlawful activity, omission and/or misconduct, whether relating to your use of our services or any other matter arising from your relationship with us
Source of your personal data
Your personal data is being or is to be collected from you, third party service providers, registration forms, redemption forms, evaluation forms, your business cards, social media platform and such other acceptable modes of communication such as Facebook, Instagram etc., events, roadshows, CCTV recording, email, website/mobile application, any other forms through which we collect information from the members, telephone calls.
Disclosure of your personal data
Your personal data will be kept confidential but such personal data may be provided to the following parties for the purposes set out above:
1. to our Affiliates, business Partners (including promotional or short-term Partners) and/or any other company that is permitted to supply products and/or services to Members;
2. any agents, service providers and/or subcontractors of BonusLink and its Affiliates;
3. any person to whom BonusLink proposes to transfer any of its rights and/or duties relating to the programme;
4. any other person(s) required or permitted by law or any regulatory authority; and/or
5, to any fraud prevention / detection agencies appointed by us.
6. All parties mentioned above are required to protect the confidentiality of the personal data they receive.
Transfer of Personal Data to places outside Malaysia
We may transfer your personal data to a place outside Malaysia and you hereby give your consent to the transfer.
Non-Provision of Personal Data
It is obligatory that you supply us the details marked with asterisk (*) in our forms. Failure to disclose sufficient personal data may result in us being unable to provide you with the full range of services under the programme.
Access and Correction of Personal Data
The Act allows you the right to access and to correct the personal data you have submitted. You may at any time update or amend the information provided to us simply by accessing 'Update Profile' on our website, or contact our Member Services Centre. Subject to provisions of the Act, you may, upon payment of a prescribed fee, make a data access request in writing to us; and we may refuse to comply with a data access request or a data correction request and shall, by notice in writing, inform you of our refusal and the reasons of our refusal.
Withdrawal of Consent
You have the right to withdraw your consent previously given to us (in full or in part) subject to any applicable legal restrictions, contractual conditions and a reasonable duration of time for the withdrawal of consent to be effected by providing us a notice in writing. If you withdraw your consent to any or all use of your personal data, we may not be in a position to continue to administer any contractual relationship in place, which in turn may also result in the termination of any agreements with us.
Your options and how to contact us
You may at any time exercise your right to access and correct your personal data, withdraw the consent which you have previously given, make a request in writing to limit the processing and use of your personal data, including to prevent usage of your personal data for the purposes of direct marketing.
Please email your request to our Member Interaction Centre at MemberServices@bonuslink.com.my or chat with us via WhatsApp at 03-7626 1000.
Cookies
Cookies are used by us to improve your navigation experience when you visit the BonusLink websites. Cookies are small pieces of information that your web browser stores on your computer when you visit a website. Our cookies let us personalize your visits to the BonusLink websites and recognize you when you return. Information collected from these cookies may be used for the purposes laid out above in this Privacy Notice .
You can manage your cookies (including the enabling or disabling of cookies) through your browser settings. Most browsers automatically accept cookies, however, you can disable cookies on your computer by indicating this in the preferences or options menus in your browser. We recommend that you do this if you are concerned about receiving cookies. If you choose to use the website without blocking or deactivating the cookie or choosing other technologies to avoid the cookie, you agree to the use thereof and to the collection of personal data in accordance with this cookie policy and our privacy policy. However, if you use your browser settings to block all cookies (including cookies that are strictly necessary) you may not be able to access all or parts of our Services. Please also note that deleting browser cookies can remove your opt out preferences, so you may need to opt out again.
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we may not have any control. Our third-party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you with advertising based on upon your browsing activities and interests.
Third Party Personal Data
In the event that personal data of any third party is supplied by you to us, you shall ensure that such third party has read this Privacy Notice and consented to us collecting his/her personal data for any of the purposes prior to the supply of his/her personal data to us.
For as long as you remain a Member in the programme your information will remain with BonusLink and we will take all practicable steps to ensure the security of the data at all times from any unauthorized access. BonusLink will endeavor not to disclose any personally identifiable information to any organization unless necessary to operate the programme and/or as set out in this Privacy Notice.
BLINK App Account Deletion
Kindly take note that deleting your BLINK App account will permanently close your BLINK App account and unbind your mobile phone number in our records.
Once your BLINK App account is deleted, you will not be able to retrieve and/or access it and you will be required to create a fresh BLINK App account if you intend to use the BLINK App. For the avoidance of doubt, the deletion of your BLINK App account or uninstallation of BLINK App does not delete your BonusLink membership. Therefore, all your data including but not limited to personal data, data related to transactions and profiles will be retained and processed by us accordingly and retained by us in compliance with the applicable laws and regulations.
BonusLink reserves the right to amend this Privacy Notice from time to time. Any material changes will be posted on our website with the updated Privacy Notice.
Thank You.
BonusKad Loyalty Sdn Bhd.